Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/246318 
Erscheinungsjahr: 
2021
Schriftenreihe/Nr.: 
Working Paper No. 2101
Verlag: 
Johannes Kepler University of Linz, Department of Economics, Linz
Zusammenfassung: 
In this article, we provide a novel measure of product differentiation by observing consumer search behavior directly. We track individual consumers in a price search engine and generate a measure of distance in product space, based on goods surveyed conjointly within individual search episodes. This metric performs well in an application to digital cameras as an example of complex products. Regression results show that differences in product characteristics are correlated with our measure of distance to a surprisingly high degree, and that prices are significantly lower if products have to compete with a larger number of close substitutes.
Schlagwörter: 
product differentiation
characteristic space
consumer search
price searchengine
clickstream
JEL: 
D83
D43
L13
L63
Dokumentart: 
Working Paper

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