Distributed control is a technology and a design philosophy that, albeit superior to centralized control, cannot spread because it would require restructuring existing industries. It survives, however, in specific market niches. In this case-study we report on a small firm creating a novel market niche for distributed control. It is an engineering firm, where commitment to a fascinating technology generates the ability to turn serendipitous encounters into business opportunities. Because of deep beliefs motivating people to commit their lives in spite of substantial difficulties, we speak of a technological ideology. We submit that, in this case, a technological ideology is key to explain the ability to explore novel possibilities, or the technology of foolishness according to James March.
Technology of foolishness Playfulness Technological ideology Distributed control Internet of things Market niche