Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/214056 
Authors: 
Year of Publication: 
2018
Citation: 
[Journal:] Internet Policy Review [ISSN:] 2197-6775 [Volume:] 7 [Issue:] 2 [Publisher:] Alexander von Humboldt Institute for Internet and Society [Place:] Berlin [Year:] 2018 [Pages:] 1-13
Publisher: 
Alexander von Humboldt Institute for Internet and Society, Berlin
Abstract: 
The present article argues that the fact that personal data holds great value, in combination with a lack of transparency in its commercial use, leads to a need for consumer policy that strengthens consumer protection. The widespread practice of user agreements and consent-based regulation of personal data collection is not satisfactory for balancing these information-asymmetric markets. The lack of transparency deriving from the complex and massive datafication of consumers – where consumers are profiled, data is brokered and the algorithmically automated decision-making is opaque – speaks to the need for improved supervision at a more structural level above and beyond the individual consumer's choices, preferably by more active consumer protection authorities.
Subjects: 
Automated decision-making
Consumer profiling
Consumer protection
Informed Consent
Transparency
Persistent Identifier of the first edition: 
Creative Commons License: 
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Document Type: 
Article

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