Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/207691
Authors: 
Đukec, Damira
Čanadi, Vesna
Year of Publication: 
2019
Citation: 
[Title:] Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019 [ISSN:] 2706-4735 [Volume:] 5 [Pages:] 309-316
Abstract: 
This paper will explore the profit maximizing method of yield management in the Hotel industry in Croatia. Yield management is a method that enables firms to increase their profits through allocation of their capacities to various customers for the right prices. For Hotels that means selling the rooms at different rate levels. Main goal of this paper is to examine if, and to what extent is the Croatian Hotel industry using this method for profit maximization. After a short theoretical background on yield management we will present the results of empirical research on the implementation of yield management in Hotels in Croatia.
Subjects: 
yield management
hotel industry
tourism
Croatia
JEL: 
L11
Document Type: 
Conference Paper

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.