Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/202536 
Erscheinungsjahr: 
2019
Schriftenreihe/Nr.: 
Working Paper No. 2019-01
Verlag: 
Bar-Ilan University, Department of Economics, Ramat-Gan
Zusammenfassung: 
We document an asymmetry in the rigidity of 9-ending prices relative to non-9-ending prices. Consumers have difficulty noticing higher prices if they are 9-ending, or noticing price-increases if the new prices are 9-ending, because 9-endings are used as a signal for low prices. Price setters respond strategically to the consumer-heuristic by setting 9-ending prices more often after price-increases than after price-decreases. 9-ending prices, therefore, remain 9-ending more often after price-increases than after price-decreases, leading to asymmetric rigidity: 9-ending prices are more rigid upward than downward. These findings hold for both transaction-prices and regular-prices, and for both inflation and no-inflation periods.
Schlagwörter: 
Asymmetric Price Adjustment
Sticky/Rigid Prices
9-Ending Prices
Psychological Prices
Price Points
Regular/Sale Prices
JEL: 
E31
L16
C91
C93
D80
M31
Dokumentart: 
Working Paper

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