Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/200440 
Authors: 
Year of Publication: 
2017
Series/Report no.: 
CeDEx Discussion Paper Series No. 2017-06
Publisher: 
The University of Nottingham, Centre for Decision Research and Experimental Economics (CeDEx), Nottingham
Abstract: 
Little is known about the underlying mechanisms of behavioral contagion, in particular with respect to differences in contagion of pro- versus anti-social behavior. Our principal contribution is the use of a novel experimental approach that enables us to analyze the contagion of behavior under varied levels of social distance to peers and differences in contagion of pro- and anti-social behavior. Anti-social behavior is found to be more contagious and social distance particularly drives the contagion of anti-social but not prosocial behavior. The results yield policy implications with regards to designing effective nudges and interventions to facilitate (reduce) pro- (anti-)social behavior, in both social and work environments.
Subjects: 
anti-social behavior
behavioral contagion
charitable giving
peer effects
JEL: 
C91
D03
D64
D81
Document Type: 
Working Paper

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