Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/195921
Authors: 
Serra-Garcia, Marta
Szech, Nora
Year of Publication: 
2019
Series/Report no.: 
WZB Discussion Paper SP II 2019-302
Abstract: 
We investigate the elasticity of moral ignorance with respect to monetary incentives and social norm information. We propose that individuals suffer from higher moral costs when rejecting a certain donation, and thus pay for moral ignorance. Consistent with our model, we find significant willingness to pay for ignorance, which we calibrate against morally neutral benchmark treatments. We show that the demand curve for moral ignorance exhibits a sharp kink, of about 50 percent, when moving from small negative to small positive monetary incentives. By contrast, while social norms strongly favor information acquisition, they have little impact on curbing moral ignorance.
Subjects: 
Information avoidance
morality
unethical behavior
social norms
JEL: 
D83
D91
C91
Document Type: 
Working Paper
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