Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/190694 
Year of Publication: 
2016
Citation: 
[Journal:] Journal of Innovation & Knowledge (JIK) [ISSN:] 2444-569X [Volume:] 1 [Issue:] 2 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2016 [Pages:] 69-80
Publisher: 
Elsevier, Amsterdam
Abstract: 
This study analyses the influence of client operant resources, in the form of self-efficacy, bridging social capital and customer expertise, on co-creation activities with companies and the customer resulting perceived benefits. A quantitative study, based on a sample of 362 consumers was carried out to test a model that sets out the relationships among the variables in analysis. The results demonstrate not only how operant resources do effectively contribute towards explaining a certain percentage of the variation in customer co-creation activities, but also how this resources influence gets boosted by the efforts companies make to educate their customers. The results also show that co-creation with the firm enhances customer perceived benefits.
Subjects: 
Co-creation
Operant resources
Perceived benefits
JEL: 
M31
Persistent Identifier of the first edition: 
Creative Commons License: 
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Document Type: 
Article

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