Please use this identifier to cite or link to this item:
Chen, YuChing
Year of Publication: 
Series/Report no.: 
22nd Biennial Conference of the International Telecommunications Society (ITS): "Beyond the Boundaries: Challenges for Business, Policy and Society", Seoul, Korea, 24th-27th June, 2018
In 2017, YouTuber channel has achieved tremendous growth in Taiwan, driving YouTuber as a popular career choice, but YouTuber's labor situation has not been well-known by outsiders. Therefore, this study uses the concept of immaterial labor to examine the labor process of YouTuber, analyzing how the autonomy works on the labor process. In this study, through in-depth interviews, the selected subjects mainly have subscribers higher than 10,000 and their types are DIY and entertainment. This study finds that creators maintain the autonomy of their creations through their works and fame, but the characteristics of the platform and the non-compete contracts are the major causes of controlling the creator's creative freedom. In addition, the management agencies, such as management companies, can be found as one of the factors that limit YouTubers' autonomy.
product placement
immaterial labor
Document Type: 
Conference Paper

Files in This Item:

Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.