Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/179991
Authors: 
Martinović, Marija
Year of Publication: 
2018
Citation: 
[Editor:] Tipurić, Darko [Editor:] Labaš, Davor [Title:] 6th International OFEL Conference on Governance, Management and Entrepreneurship. New Business Models and Institutional Entrepreneurs: Leading Disruptive Change. April 13th - 14th, 2018, Dubrovnik, Croatia [Publisher:] Governance Research and Development Centre (CIRU) [Place:] Zagreb [Year:] 2018 [Pages:] 177-191
Abstract: 
Competitiveness depends on the relationship that a company has with its consumers. Consumer loyalty makes many benefits for companies like lower price elasticity, lower relationship costs, the possibility of increasing income over time, chance of achievement new customers because of loyal consumers’ suggestions, lower sale and promotion efforts etc. The aim of the paper is to determine the effect of consumers’ perception of quality, satisfaction and corporate image on developing consumer loyalty in bank sector. Another aim is to investigate the influence of switching costs on the relationship between the key loyalty predictors and the consumer loyalty comparing internet and traditional users. For that purpose, the research is conducted among the consumers of the top five banks in Croatia. The results indicate that switching costs moderate relationship between quality, satisfaction and corporate image more for internet users of bank services.
Subjects: 
Competitiveness
Consumer loyalty
Bank sector
Switching costs
Document Type: 
Conference Paper
Social Media Mentions:

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.