Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/178823
Authors: 
Rawal, Pankaj
Singh, Deepali
Year of Publication: 
2016
Citation: 
[Journal:] The International Journal of Management Science and Information Technology (IJMSIT) [ISSN:] 1923-0273 [Year:] 2016 [Issue:] 20 [Pages:] 19-39
Abstract: 
This research study aims at developing and validating E-tailing quality index. It consists of the literature reviews of the past researches, which were done by various authors and while finding the dimensions for the e-tailing quality. The scale development methodology results into six factors comprises of Platform accommodation and customer centric functions, Satisfactory Product/Service quality, Knowledge about product and promptness, Delivery and Sales support, Customer service, Vision and Mission. It is a strategic tool to implement e-tailing quality index effectively and efficiently. This research can also be used to find the opportunities and critical areas which require attention.
Subjects: 
E-tailing
Retailing
Marketing
Quality Index
Document Type: 
Article
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