Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/168479 
Year of Publication: 
2017
Series/Report no.: 
14th Asia-Pacific Regional Conference of the International Telecommunications Society (ITS): "Mapping ICT into Transformation for the Next Information Society", Kyoto, Japan, 24th-27th June, 2017
Publisher: 
International Telecommunications Society (ITS), Calgary
Abstract: 
The aim of this study is to investigate the impact of media form on audiences’ perceived image of the television news media. Specifically, it compares the perceived sense of presence between two different media forms –television and smartphone, and examines their effects on the perceived brand personality of a news medium. This study uses NHK –the national public broadcasters– news coverage during the 2016 Kumamoto Earthquake over the air and the Internet as a case study. Using a quantitative approach with data collected from an original survey, it is found that television as a media form provides a stronger sense of presence that smartphone, and also has a stronger influence on the perceived brand personality of a news medium, especially on its perceived competence. That being said, it is also found that smartphone can also exert some influence, in particular on the perceived dynamism and sociability of the medium.
Document Type: 
Conference Paper

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