The concept of Continuous Auditing has been around for more than three decades. The ongoing discussion on the benefits and models on adoption has made Continuous Auditing become a more critical issue. Although a lot of progress has been made in previous years, we argue that the entire potential of Continuous Auditing still remains unrevealed. This paper provides a new conceptual framework on how to bring Continuous Auditing to the next level. It goes beyond the existing technical concepts and solutions for implementation by developing a more holistic Integrated Continuous Auditing Approach. We illustrate how Continuous Auditing can be adopted in order to increase audit efficiency by enabling a new collaborative design between internal and external auditors as well as by readjusting the roles of different auditing parties.