Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/129641 
Erscheinungsjahr: 
2015
Schriftenreihe/Nr.: 
IFN Working Paper No. 1084
Verlag: 
Research Institute of Industrial Economics (IFN), Stockholm
Zusammenfassung: 
We experimentally prime subjects subliminally prior to charity donation decisions by showing words that have connotations to prosocial values for a very short duration of time (17ms). Our main finding is that, compared to a baseline condition, the prosocial prime increases donations with about 10-17 percent among subjects with strong prosocial preferences. A similar effect is also found in our data when interacting the prime with the personality characteristic of BigFive agreeableness. We also contribute with providing an arguably better method for testing for "sublimity". The method reveals that some subjects are capable of recognizing some of the prime words, and the results are overall weaker when we control for this capacity.
Schlagwörter: 
Charity
subliminal
priming
universalism
values
personality
JEL: 
C91
D01
D03
Dokumentart: 
Working Paper

Datei(en):
Datei
Größe
288.77 kB





Publikationen in EconStor sind urheberrechtlich geschützt.