Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/127244 
Erscheinungsjahr: 
2005
Schriftenreihe/Nr.: 
Discussion Paper Series No. 420
Verlag: 
University of Heidelberg, Department of Economics, Heidelberg
Zusammenfassung: 
Most real world situations that are susceptible to herding are also characterized by direct payoff externalities. Yet, the bulk of the theoretical and experimental literature on herding has focused on pure informational externalities. In this paper we experi- mentally investigate the effects of several different forms of payoff externalities (e.g., network effects, first-mover advantage, etc.) in a standard information-based herding model. Our results are based on an internet experiment with more than 6000 subjects, including a subsample of 267 consultants from an international consulting firm. We also replicate and review earlier cascade experiments. Finally, we study reputation effects (i.e., the influence of success models) in the context of herding.
Schlagwörter: 
information cascades
herding
network effects
experiment
internet
JEL: 
C92
D8
Dokumentart: 
Working Paper

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