Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/111721
Authors: 
Behrens, Christiaan
McCaughey, Nathalie
Year of Publication: 
2015
Series/Report no.: 
Tinbergen Institute Discussion Paper 15-048/VIII
Abstract: 
Frequent Flier Programs (FFPs) are said to impact airline consumer behaviour such that revenue of sponsoring airlines increases. Prior research relies on aggregate industry data to study FFPs. We examine the impact of FFPs on individual consumer behaviour in a quasi-natural experimental set-up using a combined discrete choice and count data model. We exploit an unanticipated change in the FFP to avoid self-selection bias. We derive the causal effect of redesigning a frequency reward program into a customer tier program on average transaction size, purchase frequency, revenues of the sponsoring airline, and compensating variation. We find that, on average, revenues increased by 8$ per member over a 16 month period. The welfare impact is small but positive. We find that, on average, consumer surplus increased by 5$ per member over a 16 month period. The results vary su bstantially across individuals. In line with previous studies, our results suggest that moderate buyers increase their average transaction size and purchase frequency most due to the introduction of the customer tier program.
Subjects: 
Loyalty programs
Frequent Flier Programs
Two-stage budgeting model
Longitudinal demand models
Airline pricing
JEL: 
D12
L11
R41
L93
Document Type: 
Working Paper

Files in This Item:
File
Size
189.9 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.