Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/107501 
Year of Publication: 
2014
Series/Report no.: 
IZA Discussion Papers No. 8705
Publisher: 
Institute for the Study of Labor (IZA), Bonn
Abstract: 
Strategy research often aims to empirically establish a causal relationship between an independent variable and a dependent variable such as firm performance. For many important strategy research questions, however, traditional empirical techniques are not sufficient to establish causal effects with high confidence. We propose that field experiments have potential to be used more widely in strategy research, leveraging methodological innovations from other disciplines to address persistent puzzles in the literature. We first review the advantages and disadvantages of using field experiments to answer questions in strategy. We define two types of experiments, "strategy field experiments" and "process field experiments," and present an original example of each variety. The first study explores the liability of foreignness and the second study tests theories regarding corporate culture.
Subjects: 
field experiments
research methods
culture
liability of foreignness
foreign direct investment
strategy research
corporate culture
JEL: 
C93
D03
L10
Document Type: 
Working Paper

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