[Journal:] Business Research [ISSN:] 2198-2627 [Publisher:] Springer [Place:] Heidelberg [Volume:] 7 [Year:] 2014 [Issue:] 1 [Pages:] 105-124
To help bridge the gap between the emergent and rational school of strategy formation, I analyze the role of alternative generation and information integration as two process-based characteristics of the strategy process in the relationship between strategic planning and decision quality. Based on a survey of 155 top executives from German small and medium-sized companies, I show that the degree to which multiple alternatives are developed and information is integrated in the planning process mediates a large proportion of the relationship between strategic planning and decision quality. This suggests that a closer analysis of process characteristics in the analysis of strategic planning may help mitigate the divergent results in strategic planning research.
Strategic planning Alternative generation Information integration Decision quality Strategy process Planned emergence Process-based characteristics Strategy process outcome