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Kompletter Metadatensatz
DublinCore-Feld | Wert | Sprache |
---|---|---|
dc.contributor.author | Rehme, Günther | en |
dc.contributor.author | Weisser, Sara-Frederike | en |
dc.date.accessioned | 2007-02-20 | - |
dc.date.accessioned | 2010-05-14T11:57:24Z | - |
dc.date.available | 2010-05-14T11:57:24Z | - |
dc.date.issued | 2007 | - |
dc.identifier.uri | http://hdl.handle.net/10419/32093 | - |
dc.description.abstract | It is sometimes argued that more advertising raises consumption which in turn stimulates output and so economic growth. We test this hypothe- sis using annual German data expressed in terms of GDP for the period 1950-2000. We find that advertising does not Granger-cause growth but Granger-causes consumption. Consumption, in turn, Granger-causes GDP growth. The data imply that the immediate impact of more advertising on consumption is positive. However, the long-run effect is negative. Further- more, the immediate impact of higher consumption on growth is negative. But the long-run effect is positive. These results raise interesting questions for standard theory, political debates and advertising practioners. | en |
dc.language.iso | eng | en |
dc.publisher | |aTechnische Universität Darmstadt, Department of Law and Economics |cDarmstadt | en |
dc.relation.ispartofseries | |aDarmstadt Discussion Papers in Economics |x178 | en |
dc.subject.jel | O4 | en |
dc.subject.jel | M3 | en |
dc.subject.jel | E2 | en |
dc.subject.ddc | 330 | en |
dc.subject.keyword | Advertising | en |
dc.subject.keyword | Consumption | en |
dc.subject.keyword | Economic Growth | en |
dc.subject.stw | Werbung | en |
dc.subject.stw | Gesamtwirtschaftlicher Konsum | en |
dc.subject.stw | Wirtschaftswachstum | en |
dc.subject.stw | Deutschland | en |
dc.title | Advertising, Consumption and Economic Growth: An Empirical Investigation | - |
dc.type | Working Paper | en |
dc.identifier.ppn | 524536694 | en |
dc.rights | http://www.econstor.eu/dspace/Nutzungsbedingungen | en |
dc.identifier.repec | RePEc:zbw:darddp:dar_35975 | en |
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