Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/103563 
Year of Publication: 
2014
Citation: 
[Journal:] jbm - Journal of Business Market Management [Volume:] 7 [Issue:] 3 [Publisher:] Freie Universität Berlin, Marketing-Department [Place:] Berlin [Year:] 2014 [Pages:] 406-413
Publisher: 
Freie Universität Berlin, Marketing-Department, Berlin
Abstract: 
Carl Rogers needs to make up his mind on what to suggest to his boss. There have been major changes in the buying center of the key account customer he is responsible for. He now needs to decide how to continue the existing relationship and how to proceed with the potential new ones.
Subjects: 
Key Account Management
Buying Center
Logistics Industry
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nd Logo
Document Type: 
Article

Files in This Item:
File
Size
206.73 kB
64.23 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.