Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/97845
Authors: 
Okibo, Bichanga Walter
Wario, Ali Yattani
Year of Publication: 
2014
Citation: 
[Journal:] The International Journal of Management Science and Information Technology (IJMSIT) [ISSN:] 1923-0273 [Publisher:] NAISIT Publishers [Place:] Toronto [Year:] 2014 [Issue:] 11-(Jan-Mar) [Pages:] 48-64
Abstract: 
The study highlights the effects of E-banking services on growth of customer base in Kenyan banks for over the last five years. It addresses issues that affect effective utilization of E-banking facilities by customers. The study generally investigates how lack of technological know-how, illiteracy, unreliability, and transaction limits has hindered growth of on-line customer base in Kenyan banks. E-banking provides enormous benefits to consumers in terms of time saving and cost of transactions, either through internet, telephone or other electronic delivery channels. The research adopted a descriptive research design, to survey of selected Kenyan banks. The study used stratified random sample to ensure equal representation where 135 respondents who were selected from the strata/ banks. According to the results obtained in the study e-banking has enhanced the growth of the customer base for the banking institutions in Kenya, through enhancing banking services accessibility to a larger population in the country. Therefore the study recommended that the banks should embrace e-banking as a key competitive advantage.
Subjects: 
Electronic Banking
Innovation
Internet Banking and Customer Base
Document Type: 
Article

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