Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/74845
Authors: 
Rousseau, Sandra
Vranken, Liesbet
Year of Publication: 
2011
Series/Report no.: 
LICOS Discussion Paper 284
Abstract: 
Organic labels potentially play an important role in shaping consumer preferences for organic food products. Infirmation implied by the presence of labels can be used by consumers to facilitate their consumption decisions. Therefore, we investigate the influence of the provision of objective infirmation on the willingness-to-pay of consumers for labeled organic apples in Flanders (Belgium). Initially, we find that Flemish consumers are willing to pay a positive price premium of approximately 33 eurocent per kilogram for labeled organic apples. After the provision of infirmation on the actual environmental and health effects of organic apple production, this price premium becomes even more pronounced and amounts to approximately 56 eurocent per kilogram.
Subjects: 
organic food production
willingness-to-pay
choice experiment
role of information
JEL: 
Q01
Q51
D12
Document Type: 
Working Paper

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