19th ITS Biennial Conference 2012, Bangkok, Thailand, 18 - 21 November 2012: Moving Forward with Future Technologies: Opening a Platform for All
The lack of detailed guideline of network traffic management has led complex conflicts among ICT players. Among them, the most severe case was KT and Samsung's case: Korea Telecom (KT) once blocked Internet connection of Samsung Smart TV service users. This aroused the needs of a reasonable policy establishment. On the process of making policy regarding network management, participants, for example network operators, device and platform providers, and contents providers, are sticking to their own stances. Their passive responses are now leading deepen problems. Thus, we focused on the way of conflict management in a policy level. With internal and external case studies and conflict management grid, we substantiated that the dispute participants will be better off altogether under a reasonable regulation and collaboration.
Smart TV Service Conflict Management Regulation, Collaboration.