19th ITS Biennial Conference 2012, Bangkok, Thailand, 18 - 21 November 2012: Moving Forward with Future Technologies: Opening a Platform for All
Trend toward service economy is growing even stronger in society and industry as well as each company. Frameworks of service innovation become vital not only for analysis but also for stimulating the innovation systematically.In this paper, we focus on the drive-recorder business which is comparatively niche but is evolving in a unique way as a part of transportation- telematique industry. We analyzed the drive-recorder industry. Two factors are mainly considered hereby. The first one is consumerization and the other ecosystem . Both are characteristic factors for the innovation in the sector.We also propose the framework for innovation taking account of these factors. And this framework make us possible to approach systematically toward innovation. We also evaluate and compared this framework among others.