Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/55489
Authors: 
Shen, Xin
Year of Publication: 
2002
Series/Report no.: 
Working Papers / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg 13
Abstract: 
Structuring the innovation process and managing multifunctional teams is a basic prerequisite successful innovation. A well-structured process gives the possibility to implement effective multifunctional teamwork. Meanwhile, multifunctional teamwork helps to optimise and accomplish the innovation process. Organizational support is necessary to achieve effective teamwork. Designing or changing the organizational structures for multifunctional collaboration is an important issue. Changing the system of performance measurement and setting up a multifunctional organizational culture gives employees strong signals that multifunctional integration is encouraged.
Subjects: 
product development
innovation process
multifunctional team
Persistent Identifier of the first edition: 
Document Type: 
Working Paper

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