Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/54812
Authors: 
Fritz, Wolfgang
Kerner, Martin
Year of Publication: 
1997
Series/Report no.: 
Arbeitspapier // Technische Universität Braunschweig, Institut für Marketing 97/10
ISBN: 
393016678X
Document Type: 
Working Paper

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