Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/54787
Authors: 
Fritz, Wolfgang
Year of Publication: 
1998
Series/Report no.: 
Arbeitspapier No. 98/04
Publisher: 
Technische Universität Braunschweig, Institut für Marketing, Braunschweig
ISBN: 
3930166852
Document Type: 
Working Paper

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