Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/54785
Authors: 
Fritz, Wolfgang
Lang, Franz Peter
Year of Publication: 
1995
Series/Report no.: 
Arbeitspapier // Technische Universität Braunschweig, Institut für Marketing 95/15
ISBN: 
3930166437
Document Type: 
Working Paper

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