Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/54781 
Year of Publication: 
2001
Series/Report no.: 
Arbeitspapier No. 01/01
Publisher: 
Technische Universität Braunschweig, Institut für Marketing, Braunschweig
ISBN: 
3933628369
Document Type: 
Working Paper

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