Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/54552 
Erscheinungsjahr: 
2011
Quellenangabe: 
[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 17 [Issue:] 1 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2011 [Pages:] 57-73
Verlag: 
Elsevier, Amsterdam
Zusammenfassung: 
The present research focuses on the differences that the tourists' belonging to two unlike cultural groups - i.e., low uncertainty avoidance individualists versus high uncertainty avoidance collectivists - imposes on the performance of the model explaining the generation of satisfaction and loyalty by tourists. The hypothetical effect of mediating or moderating variables on the relationship between satisfaction and loyalty is also addressed. Specifically the role of consumers' adjusted expectations as mediating the relationship between satisfaction and loyalty is included in the cognitive-affective explanatory model used in the research. Some results are found that show relevant differences in the behavior of the individuals pertaining to each of the groups considered.
Schlagwörter: 
adjusted expectations
cultural groups
emotions
satisfaction
soyalty
JEL: 
M31
C31
Z13
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