Rodríguez-Ardura, I. Meseguer Artola, A. Vilaseca i Requena, Jordi
Year of Publication:
[Journal:] Investigaciones europeas de dirección de la empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 14 [Year:] 2008 [Issue:] 3 [Pages:] 55-66
Several studies conducted on electronic commerce in developed economies have highlighted the influence of impediments or barriers. These determinants of electronic commerce diffusion can be technological, legal or economic in nature. However, over time, while some firms that operate under the influence of this environment choose in the end to realize commercial activities on line, others continue to opt instead for conventional channels of distribution. This paper proposes and examines an integrative model that takes into account external environmental factors as well as internal company factors, factors which may influence the dynamics of electronic commerce within a developed economy on the whole. The validation of this model, which concerns the Spanish marketover a defined period of nine years, demonstrates the relative contribution of these factors on purchases to firms that develop electronic commerce initiatives.
electronic commerce diffusion drivers barriers Internet