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dc.contributor.authorPápai, Zoltánen_US
dc.contributor.authorLőrincz, Lászlóen_US
dc.contributor.authorÉdes, Balázsen_US
dc.description.abstractDouble and triple play bundled offers are common phenomena in many national communication markets. However the overall market context, technological background of provision, the level of facility based platform competition and strategic role of the bundled offers seems to be different in national markets. There is clear challenge to the current European regulatory approach to broadband markets, which is treated as a separate market on its own. If there was a separate market for the bundled product, the whole market analysis and remedy system had to be adapted to this market reality. Testing the (triple play) bundle the market hypothesis is the logical and necessary first step to address this issue. We designed and conducted an empirical study supported by the Hungarian Competition Authority in order to address these questions. A special, situation adaptive questionnaire design was applied in order to get the possibly best informed and adequate stated preference reactions to a 10% price change. We used the cri ical loss test for market definition, testing whether there is a separate market for triple play bundles. Results indicates that the market definition question whether bundle has to or could be considered as a separate relevant market can be answered using well designed survey techniques. Many clues support the hypothesis that the triple play bundle in 2010 indeed was a separate relevant market.en_US
dc.relation.ispartofseries22nd European Regional Conference of the International Telecommunications Society (ITS2011), Budapest, 18 - 21 September, 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues-
dc.subject.keywordtriple playen_US
dc.subject.keyworddouble playen_US
dc.subject.keywordmarket definitionen_US
dc.subject.keywordSSNIP testen_US
dc.subject.keywordconsumer surveyen_US
dc.subject.keywordstated preference approachen_US
dc.subject.keywordcritical lossen_US
dc.titleTriple play as a separate market? Empirical findings and consequences to broadband market definitionen_US
dc.typeConference Paper-

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