Please use this identifier to cite or link to this item:
Hollenstein, Heinz
Wörter, Martin
Year of Publication: 
Series/Report no.: 
Arbeitspapiere // Konjunkturforschungsstelle, Eidgenössische Technische Hochschule Zürich 89
The paper aims at explaining empirically the diffusion of E-commerce based on two largescale sample surveys conducted in the Swiss economy. The paper adds to previous work in two ways: firstly, we estimate separate models for E-selling and E-purchasing, and, secondly, we distinguish between inter-firm diffusion (i.e. technology adoption) and intra-firm diffusion (i.e. intensity of technology use). It turns out that the pattern of explanation strongly differs between the two types of E-commerce as well as the two types of diffusion. Therefore, further studies dealing with the diffusion of E-commerce should differentiate along these two dimensions. Besides, it is shown that institutional, technological and economic uncertainty as well as adjustment costs, which are neglected in most studies of diffusion, are important explanatory variables. Moreover, it turned out that rank effects are clearly more important drivers of adoption and intra-firm diffusion of the two types of E-commerce than epidemic effects, which are of some importance only in case of adoption.
Technology diffusion
Inter- vs. intra-firm diffusion
E-selling vs. E-purchasing
Information and Communication Technologies (ICT)
Rank and epidemic effects of diffusion
Document Type: 
Working Paper

Files in This Item:
315.96 kB

Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.