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Branská, Lenka
Pecinová, Zuzana
Year of Publication: 
[Journal:] Contemporary economics [ISSN:] 1897-9254 [Volume:] 2 [Year:] 2008 [Issue:] 4 [Pages:] 81-88
Representatives of the European Union as well as particular countries realize that quality has become a decisive factor of competitiveness. Therefore, they intensively support the care for quality at the micro-economic level. It is provided through corporate quality management systems. It is a tool allowing companies to grow constantly through suitable application of modern methods applicable in the corporate management. One of the methods contributing to increasing the quality provided as well as to efficiency of actual processes is the Quick Response method. It is an approach enabling to increase the speed of response to the customers' demands, with reasonable costs spent. Implementation of this method should contribute to fulfilling the basic principles of the quality management and higher competitiveness of the company.
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