Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen:
https://hdl.handle.net/10419/48713
Kompletter Metadatensatz
DublinCore-Feld | Wert | Sprache |
---|---|---|
dc.contributor.author | Emons, Winand | en |
dc.contributor.author | Fluet, Claude | en |
dc.date.accessioned | 2011-08-12T09:51:20Z | - |
dc.date.available | 2011-08-12T09:51:20Z | - |
dc.date.issued | 2011 | - |
dc.identifier.uri | http://hdl.handle.net/10419/48713 | - |
dc.description.abstract | Two firms produce a product with a horizontal and a vertical characteristic that we call quality. The difference in the quality levels determines how the firms share the market. Consumers do not observe quality before purchase. Under non-comparative advertising a firm signals its own quality, under comparative advertising a firm signals the quality differential. In both scenarios firms may boast at a cost. In equilibrium firms actually do so, but consumers rationally infer the true quality if firms advertise. Under comparative advertising the firms never advertise together which they may do under non-comparative advertising. | en |
dc.language.iso | eng | en |
dc.publisher | ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Leibniz-Informationszentrum Wirtschaft |xKiel und Hamburg | en |
dc.relation.ispartofseries | |aBeiträge zur Jahrestagung des Vereins für Socialpolitik 2011: Die Ordnung der Weltwirtschaft: Lektionen aus der Krise - Session: Advertising and Marketing Campaigns |xD12-V3 | en |
dc.subject.jel | D82 | en |
dc.subject.jel | L15 | en |
dc.subject.jel | M37 | en |
dc.subject.ddc | 330 | en |
dc.subject.keyword | advertising | en |
dc.subject.keyword | costly state falsification | en |
dc.subject.keyword | signalling | en |
dc.title | Non-comparative versus Comparative Advertising as a Quality Signal | - |
dc.type | Conference Paper | en |
dc.identifier.ppn | 671765132 | en |
dc.rights | http://www.econstor.eu/dspace/Nutzungsbedingungen | en |
dc.identifier.repec | RePEc:zbw:vfsc11:48713 | en |
Datei(en):
Publikationen in EconStor sind urheberrechtlich geschützt.