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Boza Chirino, José
Pérez Estevez, Daniel
Year of Publication: 
Series/Report no.: 
Economic Analysis Working Papers 2009,4
Abstract (Translated): 
Corporate Social Responsability is one of the strongest bets for the future in the European Union. CSR principles are characterised by the willingness to incorporate a series of management guidelines to achieve positive actions (ethical, solidarity, environmental, ...) within the interest groups. In order to measure the perception which both businessmen and consumers from Gran Canaria have on CSR, we have compilated information by ellaborating surveys. Statistical exploitation shows that, even when the perception differs within everyone of them, they are too optimist when they believe they are acting under CSR criteria.
corporate social responsability
perceptions managers vs consumers
Document Type: 
Working Paper

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