Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/43387
Authors: 
Boza Chirino, José
Pérez Estevez, Daniel
Year of Publication: 
2009
Series/Report no.: 
Economic analysis working papers 2009,4
Abstract (Translated): 
Corporate Social Responsability is one of the strongest bets for the future in the European Union. CSR principles are characterised by the willingness to incorporate a series of management guidelines to achieve positive actions (ethical, solidarity, environmental, ...) within the interest groups. In order to measure the perception which both businessmen and consumers from Gran Canaria have on CSR, we have compilated information by ellaborating surveys. Statistical exploitation shows that, even when the perception differs within everyone of them, they are too optimist when they believe they are acting under CSR criteria.
Subjects: 
corporate social responsability
perceptions managers vs consumers
Document Type: 
Working Paper

Files in This Item:
File
Size
96.73 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.