Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/340698 
Authors: 
Year of Publication: 
2022
Citation: 
[Journal:] Journal of Government and Economics (JGE) [ISSN:] 2667-3193 [Volume:] 7 [Article No.:] 100052 [Year:] 2022 [Pages:] 1-12
Publisher: 
Elsevier, Amsterdam
Abstract: 
This paper explores whether the establishment of data markets based on individual data portability can result in better societal outcomes. The results suggest that markets where individuals can sell data generated through their online engagement to third parties, could result in pareto improving outcomes for subscribers to digital platforms and purchasers of targeted advertising services. Data markets would enable third parties to combine their own proprietary data with other individual level data and produce information for targeted advertising, reducing the market power of Big Tech firms. However, successful data markets require strong regulatory measures by governments that ensure privacy and that data collected by Big Tech firms are considered the property of individuals. Such policies have the potential to guarantee that the benefits of Big Data are not confined to a few large firms.
Subjects: 
Big tech
Data markets
Data portability
Data governance
Targeted advertising
JEL: 
L1
L2
L4
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.