Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/339891 
Year of Publication: 
2024
Citation: 
[Journal:] Project Leadership and Society (PLAS) [ISSN:] 2666-7215 [Volume:] 5 [Article No.:] 100163 [Year:] 2024 [Pages:] 1-16
Publisher: 
Elsevier, Amsterdam
Abstract: 
Social media offers extensive reach and inclusive engagement potential for projects and stakeholders. Current studies document its use for project information dissemination, building project awareness and project stakeholder assessment. However, studies into the use of social media in project stakeholder engagement remains scant. To date, there is lack of theoretically based guidance for project stakeholder engagement via social media in a pragmatic sense. In this paper, we advocate social media as a useful platform for online naturalistic inquiry of stakeholder engagement and propose a methodology for the analysis of stakeholder issues via social media to enhance engagement. We combine netnography, thematic, emotion work, and sentiment analyses to demonstrate operationalisation of the methodology for stakeholder issue analysis in the context of infrastructure projects. In doing so, we outline steps to identify, analyse and prioritise stakeholder issues for infrastructure projects via social media and discuss its implications for research and practice.
Subjects: 
Infrastructure project
Online naturalistic inquiry
Social media
Stakeholder issue analysis
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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