Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/338901 
Authors: 
Year of Publication: 
2025
Citation: 
[Journal:] German Journal of Agricultural Economics (GJAE) [ISSN:] 2191-4028 [Volume:] 74 [Year:] 2025 [Pages:] 1-19
Publisher: 
TIB Open Publishing, Hannover
Abstract: 
The global market for organic foods is expanding, with consumers willing to pay more for their perceived health and sustainability benefits. However, expressing willingness to pay does not guarantee that sellers can charge a price premium for organic products and pass it along the supply chain. Empirical evidence on the extent to which sellers can set a price premium for organic products is fragmented, especially for e-commerce. This paper uses big data on online prices to provide first insights into the relationship between the product price and the organic attribute across the entire food and beverages variety of the largest full assortment of e-grocers in Germany, the world's second-largest organic market. Our findings show that, on average, organic products are about 5% more expensive than conventional products in the same product category, although the individual estimates vary widely, calling for more data collection efforts and in-depth research for individual products categories.
Subjects: 
Organic Products
E-Commerce
Food Retailing
Price Premium
Germany
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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