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Erscheinungsjahr: 
2025
Quellenangabe: 
[Journal:] Businesses [ISSN:] 2673-7116 [Volume:] 5 [Issue:] 4 [Article No.:] 58 [Year:] 2025 [Pages:] 1-30
Verlag: 
MDPI, Basel
Zusammenfassung: 
This study examines how geopolitical uncertainty (GEOUN) influences domestic touristic purchase intention (TPI) through consumer ethnocentrism (CETH), consumer xenocentrism (CXEN), and touristic motivation (TMOT) in the Dominican Republic, a tourism-dependent developing economy. Integrating insights from uncertainty-identity theory (UIT), the theory of planned behavior (TPB), and consumer culture theory (CCT), we propose that macro-level geopolitical instability triggers identity-driven and motivational responses that shape consumer travel decisions. Using survey data from 374 Dominican consumers, we find that GEOUN significantly increases ethnocentric attitudes and touristic motivation, which in turn boost domestic travel intention. Touristic motivation emerges as the strongest predictor of TPI and serves as a key mediator linking uncertainty and identity-based factors to travel intention. However, xenocentrism does not significantly predict travel intention, revealing a gap between aspirational foreign affinity and actual choices under uncertainty. These findings extend consumer behavior theory by highlighting how identity-protective and motivational mechanisms shape decision-making under threat. Practically, the results suggest that in volatile environments, tourism marketing should emphasize national belonging, emotional security, and cultural pride to position domestic tourism as both an economic stabilizer and a psychological resource.
Schlagwörter: 
consumer ethnocentrism
consumer xenocentrism
domestic tourism
Dominican Republic
geopolitical uncertainty
purchase intention
touristic consumer behavior
touristic motivation
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