Abstract:
This study investigates the relationships between data-driven culture, business analytics capability, and decision-making performance, with a focus on the mediating effects of data literacy skills and knowledge management. Additionally, it examines the moderating effects of social capital and perceived uniqueness. A quantitative approach using structural equation modeling (SEM) was utilized to analyze data collected from 330 experienced executives and managers in administrative and supervisory roles within public sector organizations. The results revealed that data literacy skills and knowledge management mediate the relationship between data-driven culture and business analytics capability. Furthermore, the study identifies perceived uniqueness as having a moderating effect on social capital's relationship with business analytics capability and decision-making performance. These findings contribute to addressing a critical gap in the literature by empirically confirming the moderating role of perceived uniqueness in business analytics capability and decision-making performance. The findings offer both theoretical and practical implications with recommendations for future research.