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Erscheinungsjahr: 
2024
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[Journal:] Digital Business [ISSN:] 2666-9544 [Volume:] 4 [Issue:] 2 [Article No.:] 100091 [Year:] 2024 [Pages:] 1-8
Verlag: 
Elsevier, Amsterdam
Zusammenfassung: 
We investigate the motivations behind non-fungible token (NFT) ownership. Utilizing survey data from NFT owners, we identify four distinct groups based on their primary motivations: (1) Utilizers, who emphasize functional uses; (2) Socializers, motivated by community and networking; (3) Speculators, focused on profit potential; and (4) Aesthetes, who appreciate artistic and cultural aspects. Our analysis indicates that individual traits such as risk-taking, impulsivity, and investment knowledge significantly influence group membership. These findings suggest that NFT users are a diverse cohort with varied motivations rather than a homogeneous group.
Schlagwörter: 
Behavioral determinants
Crypto assets
Digital asset ownership
Non-fungible tokens (NFTs)
User motivations
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