Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/337941 
Year of Publication: 
2023
Citation: 
[Journal:] Digital Business [ISSN:] 2666-9544 [Volume:] 3 [Issue:] 2 [Article No.:] 100065 [Year:] 2023 [Pages:] 1-16
Publisher: 
Elsevier, Amsterdam
Abstract: 
This study aims to examine the factors that influence M-banking adoption from developing countries' perspective (case of Tunisia) by extending Technology Acceptance Model (TAM). To achieve this, a structural equation modelling with Partial Least Square Structural Equation Modeling (PLS-SEM) has been used to analyse the data of 202 responses. The evidence found that perceived ease of use and perceived usefulness determine the intention to adopt M-banking while perceived security, satisfaction and trust were found to be statistically insignificant in terms of their relationship with M-banking adoption intention. In this study, the empirical section examines the mediating effect of trust and satisfaction. The findings reveal that trust partially mediates the relationships between perceived security and satisfaction. Based on the research findings, managerial and theoretical implications are discussed.
Subjects: 
M-banking
Perceived security
Satisfaction
TAM
Trust
Tunisia
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article
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