Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/337838 
Year of Publication: 
2025
Citation: 
[Journal:] Annals of Tourism Research Empirical Insights [ISSN:] 2666-9579 [Volume:] 6 [Issue:] 1 [Article No.:] 100180 [Year:] 2025 [Pages:] 1-14
Publisher: 
Elsevier, Amsterdam
Abstract: 
This study explores the under-researched domain of self-drive tourism in rural and developing regions, focusing on the Asia-Pacific, particularly Peninsular Malaysia. The primary objective is to enhance understanding of self-drive tourism dynamics in this region by examining aspects such as routes, motivations, and decision-making processes. Using an exploratory qualitative approach, interviews were conducted with key stakeholders from car rental companies and international self-drive tourists. Findings highlight main circular routes, popular stopovers, and key attractions. Additionally, three motivational dimensions emerged: experiential (emotional benefits), functional (spatial and service aspects), and attractions-based (aesthetic, cultural, and nature-related interests). The study also reveals the central role of recommendations from personal networks and digital platforms in tourists' decision-making. Contrary to prior literature, pre-trip planning proves crucial in route setting and stopover choices, challenging the notion of spontaneity often linked to self-drive tourists.
Subjects: 
Decision-making in tourism
Push and pull factors
Self-drive tourism
Touring routes
Tourist behavior
Tourist motivation
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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