Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/337752 
Year of Publication: 
2023
Citation: 
[Journal:] Annals of Tourism Research Empirical Insights [ISSN:] 2666-9579 [Volume:] 4 [Issue:] 1 [Article No.:] 100091 [Year:] 2023 [Pages:] 1-10
Publisher: 
Elsevier, Amsterdam
Abstract: 
This research applies social identity and self-categorization theories to investigate how changes in social identification with a mega-event are associated with changes in residents' universal-diverse orientation, a measure of attitudes toward diversity. Panel survey data from 581 young adult residents of Tokyo before and after the Tokyo 2020 Olympic and Paralympic Games were analyzed via latent change score modeling. Results indicate that these residents experienced a greater increase in universal-diverse orientation if they increased their identification with the Games to a greater degree, and this relationship was mediated by changes in their perceptions of how the event represented diversity-related values. Our findings underscore the importance of strengthening residents' social identification to expand the capacity of mega-events for diversity promotion.
Subjects: 
Latent change score modeling
Mega-events
Olympic and Paralympic Games
Social identity approach
Social impacts
Tourism impacts
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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