Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/337052 
Year of Publication: 
2025
Citation: 
[Journal:] Rajagiri Management Journal (RAMJ) [ISSN:] 2633-0091 [Volume:] 19 [Issue:] 1 [Year:] 2025 [Pages:] 18-29
Publisher: 
Emerald, Leeds
Abstract: 
Purpose - This study tries to explain the customer adoption of smartwatches by considering the perceived benefits and perceived costs. Through this study, the authors aim to determine the factors affecting behavioural intentions towards smartwatches. Design/methodology/approach - The authors applied the survey method to collect data to validate the conceptual model related to the research objectives. The authors collected 310 responses using a structured questionnaire; after data cleaning, 270 responses were used for data analysis. Structural equation modelling (SEM) was performed using Smart PLS to test the proposed hypotheses. Findings - The results established creepiness, privacy concerns, perceived expectancy and performance effort expectancy as factors affecting behavioural intentions related to customer adoption of smartwatches. Originality/value - This study has incorporated the concept of creepiness into the factors inhibiting factors affecting behavioural intentions in the context of smartwatches.
Subjects: 
Adoption
Consumer behaviour
Creepiness
Privacy concerns
SEM
Smartwatches
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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