Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/336958 
Year of Publication: 
2025
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 42 [Issue:] 2 [Year:] 2025 [Pages:] 32-39
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Research shows that brands are embedded in familial consumption practices. However, it is unclear what brands can do to foster their inclusion within a practice. This article shows that brands can embed themselves in family practices by providing materials for practices, fostering extraordinary meanings in ordinary practices, and imparting competences.
Document Type: 
Article

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