Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/329766 
Year of Publication: 
2024
Citation: 
[Journal:] Technological Forecasting and Social Change [ISSN:] 1873-5509 [Volume:] 207 [Article No.:] 123584 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2024 [Pages:] 1-15
Publisher: 
Elsevier, Amsterdam
Abstract: 
Sustainable ventures that pursue social and ecological goals alongside economic profitability can contribute to innovative solutions aimed at conserving natural resources and creating social value. However, as these ventures are not solely focused on profit maximization, they often face particular difficulties in acquiring external funding from traditional capital sources, making crowdlending an attractive alternative. In this study, we explore investor motivations to partake in crowdlending for sustainable ventures by conducting a qualitative study based on 18 open-ended interviews (approximately 12 h of audio recordings) with investors of a crowdlending platform targeted at sustainable ventures. Our findings suggest that balancing financial, personal, prosocial, and communal motives shapes investors' decision-making approaches. Hereby, our research contributes to an ongoing debate on the role of financial and nonfinancial motivations in investor decisions, particularly in light of the rise of return-oriented crowdlending platforms specialized in sustainable ventures.
Subjects: 
Crowdfunding
Sustainability
Venture finance
Innovation
Altruism
Decision-Making
JEL: 
Q01
Q56
D82
D91
D26
D61
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article
Document Version: 
Published Version
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