Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/325991 
Year of Publication: 
2024
Citation: 
[Journal:] Cogent Business & Management [ISSN:] 2331-1975 [Volume:] 11 [Issue:] 1 [Article No.:] 2301798 [Year:] 2024 [Pages:] 1-35
Publisher: 
Taylor & Francis, Abingdon
Abstract: 
This study proposes an alternative technique to support the design and development of products, specifically focusing on creating a new design and platform for restaurants tailored to the needs of senior adults, ensuring easy-to-access experiences. The primary aim is to effectively identify and translate customer requirements into an engineering design through a systematic approach, enabling the extraction and realization of these requirements. The background encompasses insights gathered from interviews with target customers, informing the creation of a new design. Acknowledging that prior designs often stem from the designers’ perspectives, the study highlights the importance of aligning with and meeting specific customer requirements. Research findings demonstrate the popularity of the nature-style restaurant concept in various regions of Thailand, particularly among senior adults aged 61-70 in the Bangkok metropolitan region. Many of these individuals have backgrounds in medical fields or were retired government officers/employees. The study utilized a digital-based questionnaire platform to gather demographic information, financial insights, and perspectives of senior adults. Ultimately, the research contributes significantly to enhancing the conceptual model of the restaurant, identifying key components crucial for meeting the unique needs of senior adults.
Subjects: 
Customer's perception
health-related product
product design and development
quality function deployment
house of quality
usefulness
character height
restaurant design
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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