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Erscheinungsjahr: 
2024
Quellenangabe: 
[Journal:] Small Business Economics [ISSN:] 1573-0913 [Volume:] 64 [Issue:] 3 [Publisher:] Springer US [Place:] New York [Year:] 2024 [Pages:] 1361-1385
Verlag: 
Springer US, New York
Zusammenfassung: 
Abstract In the digital era, organizations strategically adopt digital transformation to thrive and prosper. In particular, they allocate substantial resources to cultivate digital orientation. However, limited research has explored how digital orientation impacts the performance of small and medium-sized enterprises (SMEs). Our study sheds light on this relationship, examining it through the lens of a resource-based view (RBV) and dynamic capability (DC) perspective. We empirically quantify digital orientation and its subdimensions using textual data extracted from SME websites. Our findings unveil a U-shaped relationship: while high performance is observable at both extremes of the spectrum, an initial increase in digital orientation is associated with performance setbacks until a specific threshold of digital orientation is reached, after which performance once again begins to improve. As a result, SMEs should consider a strategic allocation of resources while pursuing digital orientation to build capabilities during their digital transformation journey.
Schlagwörter: 
Digital orientation
Performance
SMEs
Resource-based view
Dynamic capabilities
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Sonstige Angaben: 
L25;L26;M15;O32;O33
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Dokumentart: 
Article
Dokumentversion: 
Published Version
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